Hair dairy for
This project was born from a one-day-only creative exercise. The idea was to keep it as creative as possible in a short amount of time; we had to come up with a concept and bring it to live: that’s how Meon was born.
Nowadays the market is full of crazy hair dyes, from shocking pink to dreamy turquoise, but the packaging is lacking personality, definitely not reflecting the bold individual buying the product. This is the reason why we’ve decided to turn things around and create Meon, a packaging that would truly reflect the personality of the product inside!
The naming “Meon” derives from neon; we’ve added the “me” in front of it which reflects the personality of the brand and of the consumer. It’s all
about crafting your own identity through your own image, so we thought
that creating a brand name that would directly talked to consumers was an effective way of communication.
Project made in collaboration with Anna Johansson