The ABC of Packaging Design:
Back of Pack
Skill Level: Intermediate
No. of Students: 2,661+
Class Length: 34 minutes
Software Required: Adobe Photoshop & Adobe Illustrator
Class content
Turn "boring" information into engaging & interesting content!
We will take an existing packaging design
and redesign the back of pack together!
I chose to redesign a supermarket brand of popsicles; we will analyse and deconstruct the current design to see how we can optimise it and inject some of the product and brand personality.
What we’ll cover:
→ What back of pack is and why it’s important
→ Analyse & deconstruct a back of pack of popsicles packaging which we will redesign together in the class
→ Sketch our back of pack onto a notebook to strategically think where to place all elements before moving to any software
→ Set up our Illustrator file, looking into workspaces, layers, etc
Who is this class for?
This class is for designers at any level with an interest in packaging design, storytelling, branding and have a knack for details.
You will need a basic knowledge of Illustrator and Photoshop to complete the class's project.
Class project
Your assignment is to redesign or design from scratch a back of pack of your choice. You can either follow along and redesign your own version of the rocket lollies back of pack I will be teaching in this class or any other packaging design you think could have a better back of pack.
BONUS module!
As a bonus lesson we will create a mock-up the back of pack we’ve just designed/ redesigned in Photoshop to give it a realistic and professional look so you’ll be able to add it to your portfolio or share it on your channels!
Student Reviews
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Student Reviews 〰️
I've been designing retail packaging for many years and the instructor had a really fresh take on what is usually the least creative side to packaging.
Bill Wachsmuth - Skillshare
I am about to do some packaging design and I found your class super helpful! You definitely open my eyes about the back of pack... never thought of it before! So that's great!!
Ana Maria MJ - Skillshare
This class exceeded my expectations!
I recommend it for beginner levels. Excellent teacher and explain everything nicely.
Khaled Hamad - Skillshare
Enrolment Options
One-time Purchase
$35
Local sales tax may be added at checkout
Watch the class in your own time and at your own pace, you’ll have unlimited access with no subscription fees.
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$168/year
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