YOUR BRAND & PACKAGING DEEP DIVE

Ready to take a good look at your brand and packaging? This questionnaire is designed to uncover all the juicy details about your business, product(s) and packaging goals!

The more you share, the better I can help you analyse your competitors, spot opportunities and show how your packaging can work even harder for you.

Let’s dive in!

Name

First Name

Last Name

What is your business all about?

Tell me all about your brand in your own words

What is the name of your business?

Does your business name have a special meaning or story behind it?

How long has you business been on the market?

Are you just starting out or a seasoned pro?

1-6 months

1 year

2 years

More than 2 years

Why did you start your business? What problems are you trying to solve?

What inspired you to take the leap? What problems are you trying to solve, and how did your journey begin?

How is your brand perceived on the market?

In which market(s) is your brand present?

Is your brand geared toward local, national or international audiences?

Where does your brand live?

Is your business primarily online, offline or a mix of both?

Please list some of your competitors:

Make sure to add their websites or social media handles so we can research them on our end too.

How are they better/worse than your brand/product?

Please be as detailed as possible!

Is there a story behind the product?

Please tell us why you've decided to create the product, what motivated you and how the idea was born.

Why would someone buy your product?

Would it be a necessity? A special treat? etc.

Who would buy your product?

How old are they? Where do they live? Where do they shop? What do they like? If you're not sure, no worries, we can work it out together.

What are your main differentiators?

What sets your product or brand a part from your competitors?

If someone looks at your product only for a second, what message would you want to communicate?

How should the packaging make you feel?

Tell us in ONE sentence!

Could you please list the information that should be on the main/front panel of the packaging (listed in order of priority)?)

Would the product/s live online or in store?

Online

Retail

Both

How do you see the product expanding?

If it's a food product, would you be launching any other flavours? If it's not a food product would you be launching any other colour or fragrance variants, etc?

Could you prove some visual reference or inspiration of your vision of the brand/product?

There are few great websites to gather inspiration: https://www.pinterest.com https://thedieline.com http://lovelypackage.com/ https://dribbble.com/