Soulsnacks
Share it with soul
Brand positioning, Naming, Tone of Voice, Brand Identity, Packaging Design, Social media, Photography Art Direction, POS & gifting touchpoints, Brand guidelines
The Brief
Create, brand, and package a unique product that would stand out in the competitive world of gifting. The client didn’t come to us with a concept—just a category they wanted to break into.
The goal? Build something unique, fun and thoughtful enough to gift, but still rooted in quality and care.
The Approach
This was a full-from-scratch build. Through 1:1 strategy sessions we helped define the product idea, brand values and everything in between.
The result? Soulsnacks, personalised, handmade treats that let people say what they mean, in the most delicious way possible.
We created a bold, feel-good identity with custom illustrations, warm colourways, playful textures and flexible packaging that lets customers “pick it, mix it, say it.”
Every detail was designed to feel personal, down-to-earth and full of soul!
We developed two ranges for Soulsnacks:
→ A premium chocolate range offering a big variety of chocolates and nuts, from dark chocolate, milk chocolate, white chocolate to ruby chocolate.
→ A playful candy range offering a big variety of candies and gummies targeted at different groups, adults, couples and kids. Keep scrolling to see some of the SKUs!
The Transformation
What started as a simple idea, “we want to make something giftable”, turned into a full brand with a clear story, standout visuals and an emotional hook.
Soulsnacks carved out its own space in the market by blending great design with real meaning.
It’s gifting with intention, wrapped in chocolate.
