Branding, Packaging Design

The Brief

Create a bold brand identity and packaging design for comedian Donnell Rawlings’ new skincare line, built around his mission to start an ash-fighting revolution.

The goal? Bring his energy and no-nonsense personality to life on shelf—loud, proud, and ready to moisturise.

The Approach

This was never going to be a quiet brand. We channelled Donnell’s signature energy into a visual identity that’s just as direct and full of personality as he is. Big type, bold claims, and packaging that doesn’t hold back, RawEdge is here to cut the fluff and get results.

We crafted a brand voice that felt confident, clear and completely him, paired with design choices that would stand out in a crowded self-care space. It’s skincare that talks back—and backs it up.