House of Pops
Popsicles with Purpose
Brand Strategy, Brand Identity, Packaging Design, Illustrations, POS, Social Media, Brand Guidelines
The Brief
Create a playful and vibrant brand for a popsicle startup with a passion for real flavour, clean ingredients and sustainability.
The brief was to design a bold visual world that felt handcrafted, joyful, and ready to grow without losing sight of the values at its core.
The goal? Build a brand that looks as good as it tastes, and one that can grow without melting under pressure.
The Approach
This was a chance to start from scratch and build something full of energy and heart. We leaned into what made House of Pops special from day one: real ingredients, real values and a playful character.
Hand-drawn illustrations, bold colours and a crafted, playful feel helped us create a brand world that feels as good as it looks. From the packaging to the bike design, every detail was designed to stand out and stay true to the brand’s roots.
It’s fun, fresh, and made to grow just like its popsicles!
The Transformation
From a single bike at a farmer’s market to a team of 70+ and a growing retail presence across the UAE, House of Pops has come a long way.
Every brand touchpoint was built with flex, scale and growth in mind ti be able to craft a full brand world that could evolve without losing its original charm!
