Branding, Packaging Design, Social Media

The Brief

Name, brand and package a natural contact lens product for a new start-up. The focus? Empower people to change their eye colour as easily (and confidently) as changing an outfit.

The goal? Make a bold, beauty-led statement—without losing sight of the natural story behind it.

The Approach

We created Popple—a name rooted in nature, inspired by the “tree eyes” found on the Populus Aspen tree. It felt fresh, playful and quietly clever. From there, we built a brand world that puts the iris centre stage—owning the power of eye contact and the freedom of choice.

The visual identity balances beauty and nature with a hint of attitude. Bold colours, soft shapes and eye-catching typography all come together to help Popple stand out—while still feeling grounded and accessible.